Privacy Policy
How we collect, use, and protect your personal data when you use Ryde Executive Transfers.
Last updated: 14 July 2026
1. Who we are
This website is operated by Ryde Executive Transfers, a private hire operator based in Reading, Berkshire, United Kingdom. In this policy, "we", "us", and "our" refer to Ryde Executive Transfers.
We are the data controller for the personal information we collect through this website and our booking channels. If you have any questions about this policy, contact us at info@rydeexecutivetransfers.co.uk or on 07882 515280.
2. What data we collect
We only collect the data we need to provide our services. This typically includes:
- Contact details: name, phone number, and email address you provide when booking or enquiring.
- Journey details: pickup and dropoff addresses, date and time, passenger count, luggage, and any special requirements.
- Flight details: flight numbers (for airport transfers) so we can track arrivals and adjust pickup times.
- Payment information: handled by our payment processor. We do not store card details on our servers.
- Communications: messages you send us via WhatsApp, email, or our contact forms.
3. How we collect data
We receive data directly from you when you:
- Complete the booking or contact forms on this website
- Message us on WhatsApp using the numbers on this site
- Call our office on 07882 515280
- Email us at info@rydeexecutivetransfers.co.uk
Our website does not use tracking cookies or analytics that identify you personally.
4. Why we use your data (lawful basis)
Under the UK GDPR and Data Protection Act 2018, we process your data on these lawful bases:
- Contract: to fulfil your booking, dispatch a driver, and complete your journey.
- Legitimate interest: to respond to enquiries, maintain service records, and improve our service.
- Legal obligation: to keep records required by HMRC and licensing authorities.
5. Who we share data with
We share the minimum data necessary with:
- Our drivers: your name, phone, pickup address, and destination — nothing more.
- WhatsApp Business: if you contact us via WhatsApp, your messages are processed by WhatsApp (Meta) under its own privacy policy.
- Payment processor: handles card payments securely; we do not see full card numbers.
- Legal authorities: only when required by law.
We do not sell your data. We do not use your data for marketing without your explicit consent.
6. How long we keep data
Booking records are kept for 6 years to comply with HMRC record-keeping requirements. Enquiries that do not result in a booking are deleted within 12 months. You can request earlier deletion at any time.
7. Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data ("right to erasure")
- Restrict or object to how we process your data
- Data portability — receive your data in a portable format
- Withdraw consent at any time (where consent is the basis)
- Complain to the Information Commissioner's Office (ICO)
To exercise any of these rights, email us at info@rydeexecutivetransfers.co.uk. We will respond within one month.
8. Cookies
This website does not use tracking cookies. We do use Google Fonts, which may set essential cookies for font delivery. See our Cookie Policy for details.
9. Security
We take reasonable steps to protect your data from loss, misuse, and unauthorised access. However, no method of transmission over the internet is 100% secure. If you believe your data has been compromised, please contact us immediately.
10. Complaints
If you have a concern about how we handle your data, please contact us first. If you are not satisfied, you can contact the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
11. Changes to this policy
We may update this policy from time to time. The "last updated" date at the top of the page will reflect any changes. We recommend checking this page occasionally.